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This Is How ROSES N ROSÉ Used btwn to Boost Their Referral Marketing Strategy

Joanne Goff
November 3, 2021

Launched in March 2017, ROSES N ROSÉ is an emerging indie beauty brand with a growing fan base across social media. Despite their success, they faced challenges in implementing an effective referral marketing solution to capitalize on their existing customers' recommendations and attract new ones. After experimenting with other referral marketing solutions such as ShareASale programs and cash-back apps, they decided to give btwn a try


Millennials today are inundated with numerous ads across social media, TV, and the internet. With the e-commerce industry becoming increasingly competitive, it's becoming more challenging for brands to stand out and capture market share. ROSES N ROSÉ has encountered difficulties due to the high cost of paid advertisements and influencer marketing. As a result, they are seeking a sustainable solution to maximize the referrals they receive from satisfied customers.


To clearly measure ROI, Roses N Rose aimed to leverage word-of-mouth referrals originating from social media and enhance customer engagement.


After 60 days of using the platform, the business noticed cost savings and increased efficiency. They observed a rise in revenue from customer referrals and improved engagement through the mobile app. Additionally, they were able to measure ROI and provide reports to C-level executives

roses and rose website

btwn has been great for boosting my brand awareness, and my audience loves having an incentive!

Chante Gernett  |  CEO

Boosting Revenue Amidst a Global Pandemic: How btwn Made It Possible

We provided them with a solution that minimizes their marketing efforts while maximizing ROI. By leveraging word-of-mouth marketing, they can build brand trust among new customers, who hear about them from trusted sources such as friends and family. Additionally, the business can enhance customer engagement by sending notifications through our app directly to their mobile phones.

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