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Print vs. Digital: Unveiling the Unique Strengths of Printed Materials and an Introduction to Sticker Mule

Chloe Choi
February 1, 2024

With the advent of digital marketing, the utilization of printed materials in marketing is decreasing. According to a report by the Pew Research Center, print advertising revenue has declined by 45 percent since 2010. Consequently, some people consider printed materials as a marketing tool of the past and believe that their influence is no longer valid. However, print continues to demonstrate its influence in marketing with its unique features.

1. Tangible Properties

Unlike digital media, print materials exist in physical form, allowing for the delivery of well-designed prints that trigger a sensory experience unmatched by digital advertising. Capturing consumers' attention in a digital space saturated with advertisements can be challenging. However, printed materials engage various senses, such as the texture and color of paper, and allow for physical interaction, creating a more memorable experience for consumers. As a result, printed materials effectively create an interesting consumer experience and leave a lasting impression.

2. Persistence

Unlike digital advertisements, which disappear when consumers scroll down or click, printed materials don't vanish. This feature allows consumers to possess printed materials and review them later at their convenience. With consumers encountering dozens of advertisements a day in digital media, they tend to feel fatigued easily and dislike ads that appear unexpectedly on the screen amid this flood of content. In such circumstances, consumers can decide when to engage with printed materials, and their simplicity, compared to digital advertisements, can offer a refreshing break from digital noise.

3. Digital Marketing Complement

The combination of print and digital media yields a harmonious effect, where each medium complements the other. Integrating your offline and online strategies through cross-promotion can boost traffic and engagement across both platforms. For instance, by including QR codes on flyers, you provide a quick gateway for potential customers to access your digital content, effectively bridging the divide between offline and online marketing.

In conclusion, printed materials continue to serve as a valuable marketing tool. It's important to carefully consider the best ways to utilize print materials for promotion and advertisement. When used strategically, print can increase brand awareness, drive conversions, and provide consumers with memorable experiences, especially when combined with digital media.

For those considering printed materials for promotion, let me introduce Stickermule, a fantastic printing company.

They provide not only simple flyers but also gift cards, labels, magnets, stickers, custom coasters, and acrylic signs, among other options. This diverse array of choices can turn your marketing ideas into reality in just days. Stickermule offers free online proofs, worldwide shipping, and super-fast turnaround. Additionally, they support 16 unique languages and 7 currencies (ARS, AUD, CAD, EUR, GBP, MXN, and USD). If you're looking to promote your business with printed materials, feel free to reach out to Stickermule.


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